Ana Laiu

A sales and project leader with 10+ years of experience across Europe, the UK, the US, and APAC. I enjoy helping businesses grow by launching new markets, closing meaningful deals, and building strong client relationships. I’m passionate about collaborating with teams, mentoring colleagues, and finding creative, insight-driven ways to solve challenges and deliver results. Mentoring Audience level: Early to Mid careers

Customer Service Manager | Customer Support, Team Leadership | Chair, RACE Colleague Network Group Transport for London

Co-Founder & MD Flourish 💚💙 | Mentor of the Year WISA 2025 | Expert in sales hiring, retention and development

At PPHE Hotel Group, our team has elevated payroll operations to strategic excellence, harmonising processes across Europe's hospitality landscape. Our focus on corporate governance and benefits administration has reinforced the company's commitment to performance management, ensuring a seamless integration of rewards systems that align with our organisational goals. As a Director of Pay and Reward, the journey has been both challenging and rewarding, marked by a series of successful system implementations and compliance projects. Contributing to The Chartered Institute of Payroll Professionals (CIPP) as a Non Executive Director, we've shaped policies that affect industry standards, advocating for innovation and ethical practices. My role as a mentor for the Global Payroll Association (GPA) allows me to share insights and foster growth among upcoming professionals, ensuring the perpetuation of knowledge and expertise within the payroll field. Together, we're crafting a future for payroll that is both visionary and grounded in practical excellence.

A start-up founder with two previous exits who has regularly worked with top tier banks and cutting edge FinTech firms appearing on the “Top 10 to watch” lists and recently named as one of the “Top 100 Female Entrepreneurs to Watch” by The Telegraph and NatWest. As well as having nearly 20 years’ investment and corporate banking experience managing large-scale, global transformation programmes for UBS, Barclays, BNP Paribas and Lloyds, she is a strategic trouble shooter who is passionate about change and sustainable growth using data and technology. Karen holds an MBA and started her career in the Canadian chemical engineering industry before moving to the UK to take advantage of the dot.com wave where she was fundamental in building a tech business that listed on AIM. ELEMENTARYb is her third start-up adventure!

Multi-award winning FD/ business owner/mentor/business consultant/business awards judge

Fractional C-Suite Services | Helping Businesses Effectively Harness the Power of People to Accelerate Growth & Profits. | Scale-Up & Exit Experience | B2B & B2C | Recognised Menopause PRO

Senior sales operations professional with 15+ years of experience at major international technology and logistics enterprises. Combine process orientation and stellar communication skills to drive revenue performance within a $340mm annual sales pipeline. Generate automated and efficient process improvement solutions that deliver results, such as a 75% acceleration in contract lead time. Provide the necessary tools and support to enable revenue performance in 600+ person sales organizations across 200+ countries.

Finance professional with 20+ years of international experience in financial planning and analysis (FP&A) and operational finance, with a proven ability to drive strategic decision-making through financial insights, forecasting, and budgeting. Expertise includes evaluating growth opportunities, leading acquisitions, and implementing governance and risk management frameworks. Known for improving operational efficiency and delivering strong financial outcomes across the MEAA region. President of Women of Worley, mental health ambassador, and advocate for financial wellbeing, with a focus on empowering individuals and fostering diversity in the workplace. Recognized as a Global Power Leader in Finance and co-author of a published work, combining strategic vision, leadership, and a results-driven mindset to create meaningful impact.

Sales Director @ IGEL| Healthcare & Life Sciences | NHS Partnerships in Digital Health | NHS Clinical Entrepreneur | TEDxNHS Speaker

Innovation & Growth Director - Connecting people, technology & solutions to drive digital change | Advisor – Consulting on B2B sales | Coach – empowering people to thrive | Specialist in Learning Technologies

Experienced senior project manager with high EQ. Successfully transitioning industries from Agency to Tech and keen to share knowledge for early to mid careers.

Managing Partner, Financial Planning. Fellow, Chartered & Certified STEP Advanced Certificate Advising Family Business, UHNW Specialist, Northern Power List, Spears500 & Citywealth Leaders List 2025 Recommended

Strategic Alliances @ Capgemini | Driving Business growth and innovation via strategic partnerships / Partner Ecosystem Leader

Chief Innovation & Transformation Leader | P&L Owner | Driving Growth, Digital Change & Customer Impact

Working in Private Equity Backed & VC Stage Organisations in the Technology & Life Sciences Industries. A highly accomplished Chief Financial Officer with over a decade of board-level leadership in finance and operations across private equity backed, venture capital stage, public listed, and owner-managed businesses. A proven track record of scaling international businesses and driving transformational growth, alongside raising tens of £m in equity and debt, executing on strategic M&A deals, and delivering substantial revenue and EBITDA growth. Expertise spanning strategic planning, operational efficiency, corporate finance, and international scale-up operations, with a proven track record in manufacturing, R&D services, and distribution. A hands-on approach and a commitment to excellence, thriving in high-pressure environments, creating strategic value and delivering results for investors and business leaders alike.

Professional Trainer Candidate Experience & Inclusion Advocate. My clients win industry-leading awards for recruitment services and candidate experience; I help them earn them. I enable recruitment agencies, employers, and in-house talent teams hire for skill and potential by strengthening skills-based attraction and assessment, bias-aware interviewing, and accessible, human-centred hiring processes, delivered through practical training, eLearning, audits, and advisory support. My vibe? Strengthening recruitment processes, not ticking boxes or chasing quotas. Building hiring strategies that work, commercially and ethically, especially in a world where AI and automation make the human touch more valuable than ever. If you’re a recruitment agency and you’re feeling pressure to prove your capability, stand out in pitches, improve candidate experience, and make more placements, I can help you build credible, practical solutions clients trust. If you’re an employer and you want hiring that is consistent and fair, stronger shortlists, better attraction, and recruiters and hiring managers who make evidence-led decisions, I can help you connect talent strategy to skills and build a process that holds up under scrutiny. How I help: 🏅 Design training, audits, and guidance people actually use 🏅 Remove friction and bias that lose great candidates in clunky or inaccessible processes 🏅 Strengthen shortlists, improve CV-to-interview ratios, and support better hiring decisions 🏅 Boost recruitment marketing performance and improve advert response 🏅 Develop stronger pitches, proposals, and retained propositions 🏅 Build capability across everyone involved in hiring 🏅 Improve candidate experience, strengthen EVP, and protect reputation If you want a commercial and human approach from someone who understands recruitment and knows how to build a skills-based, bias-aware hiring strategy, let’s talk.

I am a generalist marketer and product strategist with a keen interest in technology, the HR/payroll industry, and employee financial wellbeing. I was the first employee of payroll tech start-up PayDashboard in 2015, successfully growing the business to acquisition by FTSE100 company Experian in May 2022. I was part of the management team in the M&A process, pitching to senior Directors of interested businesses, and was ultimately retained by Experian as a key member of staff to embed the product and team into our new home. I have experience building a marketing function and team from scratch and on lean budgets, working collaboratively with sales to drive demand generation, lead nurturing, account targeting and revenue growth, and working with customer success teams to successfully onboard, engage, and upsell to customers. I have more recently taken a more strategic role at the juncture of strategy, product, marketing and sales - leaning on my marketing and analytical skills to translate business strategy into an executable Go To Market plan, influencing product roadmaps to define and build features that are highly desirable to potential clients or capitalising on product USPs to secure market position and cement competitor differentiation.

Commercial & Revenue Growth Leader | Specialist Lending | Intermediary Strategy | Culture Transformation | High-Performance Sales Management & Leadership | Board Member BDLA

Experienced Customer, People and Delivery Focused Leader of Technology and Business/Digital Transformation | Passionate Leader/ Mentor & diversity advocate

FinTech CFO | Scaling High-Growth Investor-Backed Technology Businesses | Board Member | Speaker | Accounting Tech | SaaS

First and foremost I am an experienced Chief Commercial Officer who leads marketing, sales and technology teams. I co-founded Mighty Atoms in 2023 to help businesses access experienced marketing and sales talent in a flexible, fractional way because, as a practitioner myself, I know what it takes to develop marketing and sales strategies for business growth. I lead a team of experienced fractional Marketing/Sales Directors who help clients grow their business, optimise their sales and marketing strategy, automate workflows and enhance customer loyalty. I am passionate about creating value for customers, driving innovation, and transforming businesses with technology. Experienced strategic leader in the Professional Services, FMCG and Financial sectors with a proven track record in Sales and Marketing, Data, Insight, Digital and Technology. Experienced in driving innovation and transformation for business growth. - Business Development: marketing and sales funnel optimisation, product and technology development and driving profitability. - Team Leadership: Expertise in running business units and motivating teams to deliver strategic business objectives.

Growth Expert | Leader, Advisor & Connector | 20 yrs developing high performing teams | B2C + B2B Tech | Revenue Driver | Transformation | Diversity of Thought Champion | From Fashion ​> Fintech

LLoyd is passionate about enabling more Females to enter the Tech Sales space sharing knowledge and advice as CCC Founding Partner. He is Founder at Sauced partners, working with founders, CEOs, and VC firms to scale revenue teams for tech and SaaS businesses across the UK, Europe, and the US. We specialise in hiring across every stage of growth, from founding teams to SMB, mid-market, and enterprise, covering Permanent, Fractional, and Advisory roles. Before founding Sauced, I spent a decade in London working in recruitment and scaling software start-ups, this experience shaped both our philosophy and our results. Outside of work, I am happily married and the proud father of two young daughters who are determined, independent, and kind-hearted. I enjoy rugby, golf, and a variety of sports, as well as staying fit and a love for cooking and good food.

A sales and project leader with 10+ years of experience across Europe, the UK, the US, and APAC. I enjoy helping businesses grow by launching new markets, closing meaningful deals, and building strong client relationships. I’m passionate about collaborating with teams, mentoring colleagues, and finding creative, insight-driven ways to solve challenges and deliver results. Mentoring Audience level: Early to Mid careers

Customer Service Manager | Customer Support, Team Leadership | Chair, RACE Colleague Network Group Transport for London

Co-Founder & MD Flourish 💚💙 | Mentor of the Year WISA 2025 | Expert in sales hiring, retention and development

At PPHE Hotel Group, our team has elevated payroll operations to strategic excellence, harmonising processes across Europe's hospitality landscape. Our focus on corporate governance and benefits administration has reinforced the company's commitment to performance management, ensuring a seamless integration of rewards systems that align with our organisational goals. As a Director of Pay and Reward, the journey has been both challenging and rewarding, marked by a series of successful system implementations and compliance projects. Contributing to The Chartered Institute of Payroll Professionals (CIPP) as a Non Executive Director, we've shaped policies that affect industry standards, advocating for innovation and ethical practices. My role as a mentor for the Global Payroll Association (GPA) allows me to share insights and foster growth among upcoming professionals, ensuring the perpetuation of knowledge and expertise within the payroll field. Together, we're crafting a future for payroll that is both visionary and grounded in practical excellence.

A start-up founder with two previous exits who has regularly worked with top tier banks and cutting edge FinTech firms appearing on the “Top 10 to watch” lists and recently named as one of the “Top 100 Female Entrepreneurs to Watch” by The Telegraph and NatWest. As well as having nearly 20 years’ investment and corporate banking experience managing large-scale, global transformation programmes for UBS, Barclays, BNP Paribas and Lloyds, she is a strategic trouble shooter who is passionate about change and sustainable growth using data and technology. Karen holds an MBA and started her career in the Canadian chemical engineering industry before moving to the UK to take advantage of the dot.com wave where she was fundamental in building a tech business that listed on AIM. ELEMENTARYb is her third start-up adventure!

Multi-award winning FD/ business owner/mentor/business consultant/business awards judge

Fractional C-Suite Services | Helping Businesses Effectively Harness the Power of People to Accelerate Growth & Profits. | Scale-Up & Exit Experience | B2B & B2C | Recognised Menopause PRO

Senior sales operations professional with 15+ years of experience at major international technology and logistics enterprises. Combine process orientation and stellar communication skills to drive revenue performance within a $340mm annual sales pipeline. Generate automated and efficient process improvement solutions that deliver results, such as a 75% acceleration in contract lead time. Provide the necessary tools and support to enable revenue performance in 600+ person sales organizations across 200+ countries.

Finance professional with 20+ years of international experience in financial planning and analysis (FP&A) and operational finance, with a proven ability to drive strategic decision-making through financial insights, forecasting, and budgeting. Expertise includes evaluating growth opportunities, leading acquisitions, and implementing governance and risk management frameworks. Known for improving operational efficiency and delivering strong financial outcomes across the MEAA region. President of Women of Worley, mental health ambassador, and advocate for financial wellbeing, with a focus on empowering individuals and fostering diversity in the workplace. Recognized as a Global Power Leader in Finance and co-author of a published work, combining strategic vision, leadership, and a results-driven mindset to create meaningful impact.

Sales Director @ IGEL| Healthcare & Life Sciences | NHS Partnerships in Digital Health | NHS Clinical Entrepreneur | TEDxNHS Speaker

Innovation & Growth Director - Connecting people, technology & solutions to drive digital change | Advisor – Consulting on B2B sales | Coach – empowering people to thrive | Specialist in Learning Technologies

Experienced senior project manager with high EQ. Successfully transitioning industries from Agency to Tech and keen to share knowledge for early to mid careers.

Managing Partner, Financial Planning. Fellow, Chartered & Certified STEP Advanced Certificate Advising Family Business, UHNW Specialist, Northern Power List, Spears500 & Citywealth Leaders List 2025 Recommended

Strategic Alliances @ Capgemini | Driving Business growth and innovation via strategic partnerships / Partner Ecosystem Leader

Chief Innovation & Transformation Leader | P&L Owner | Driving Growth, Digital Change & Customer Impact

Working in Private Equity Backed & VC Stage Organisations in the Technology & Life Sciences Industries. A highly accomplished Chief Financial Officer with over a decade of board-level leadership in finance and operations across private equity backed, venture capital stage, public listed, and owner-managed businesses. A proven track record of scaling international businesses and driving transformational growth, alongside raising tens of £m in equity and debt, executing on strategic M&A deals, and delivering substantial revenue and EBITDA growth. Expertise spanning strategic planning, operational efficiency, corporate finance, and international scale-up operations, with a proven track record in manufacturing, R&D services, and distribution. A hands-on approach and a commitment to excellence, thriving in high-pressure environments, creating strategic value and delivering results for investors and business leaders alike.

Professional Trainer Candidate Experience & Inclusion Advocate. My clients win industry-leading awards for recruitment services and candidate experience; I help them earn them. I enable recruitment agencies, employers, and in-house talent teams hire for skill and potential by strengthening skills-based attraction and assessment, bias-aware interviewing, and accessible, human-centred hiring processes, delivered through practical training, eLearning, audits, and advisory support. My vibe? Strengthening recruitment processes, not ticking boxes or chasing quotas. Building hiring strategies that work, commercially and ethically, especially in a world where AI and automation make the human touch more valuable than ever. If you’re a recruitment agency and you’re feeling pressure to prove your capability, stand out in pitches, improve candidate experience, and make more placements, I can help you build credible, practical solutions clients trust. If you’re an employer and you want hiring that is consistent and fair, stronger shortlists, better attraction, and recruiters and hiring managers who make evidence-led decisions, I can help you connect talent strategy to skills and build a process that holds up under scrutiny. How I help: 🏅 Design training, audits, and guidance people actually use 🏅 Remove friction and bias that lose great candidates in clunky or inaccessible processes 🏅 Strengthen shortlists, improve CV-to-interview ratios, and support better hiring decisions 🏅 Boost recruitment marketing performance and improve advert response 🏅 Develop stronger pitches, proposals, and retained propositions 🏅 Build capability across everyone involved in hiring 🏅 Improve candidate experience, strengthen EVP, and protect reputation If you want a commercial and human approach from someone who understands recruitment and knows how to build a skills-based, bias-aware hiring strategy, let’s talk.

I am a generalist marketer and product strategist with a keen interest in technology, the HR/payroll industry, and employee financial wellbeing. I was the first employee of payroll tech start-up PayDashboard in 2015, successfully growing the business to acquisition by FTSE100 company Experian in May 2022. I was part of the management team in the M&A process, pitching to senior Directors of interested businesses, and was ultimately retained by Experian as a key member of staff to embed the product and team into our new home. I have experience building a marketing function and team from scratch and on lean budgets, working collaboratively with sales to drive demand generation, lead nurturing, account targeting and revenue growth, and working with customer success teams to successfully onboard, engage, and upsell to customers. I have more recently taken a more strategic role at the juncture of strategy, product, marketing and sales - leaning on my marketing and analytical skills to translate business strategy into an executable Go To Market plan, influencing product roadmaps to define and build features that are highly desirable to potential clients or capitalising on product USPs to secure market position and cement competitor differentiation.

Commercial & Revenue Growth Leader | Specialist Lending | Intermediary Strategy | Culture Transformation | High-Performance Sales Management & Leadership | Board Member BDLA

Experienced Customer, People and Delivery Focused Leader of Technology and Business/Digital Transformation | Passionate Leader/ Mentor & diversity advocate

FinTech CFO | Scaling High-Growth Investor-Backed Technology Businesses | Board Member | Speaker | Accounting Tech | SaaS

First and foremost I am an experienced Chief Commercial Officer who leads marketing, sales and technology teams. I co-founded Mighty Atoms in 2023 to help businesses access experienced marketing and sales talent in a flexible, fractional way because, as a practitioner myself, I know what it takes to develop marketing and sales strategies for business growth. I lead a team of experienced fractional Marketing/Sales Directors who help clients grow their business, optimise their sales and marketing strategy, automate workflows and enhance customer loyalty. I am passionate about creating value for customers, driving innovation, and transforming businesses with technology. Experienced strategic leader in the Professional Services, FMCG and Financial sectors with a proven track record in Sales and Marketing, Data, Insight, Digital and Technology. Experienced in driving innovation and transformation for business growth. - Business Development: marketing and sales funnel optimisation, product and technology development and driving profitability. - Team Leadership: Expertise in running business units and motivating teams to deliver strategic business objectives.

Growth Expert | Leader, Advisor & Connector | 20 yrs developing high performing teams | B2C + B2B Tech | Revenue Driver | Transformation | Diversity of Thought Champion | From Fashion ​> Fintech

LLoyd is passionate about enabling more Females to enter the Tech Sales space sharing knowledge and advice as CCC Founding Partner. He is Founder at Sauced partners, working with founders, CEOs, and VC firms to scale revenue teams for tech and SaaS businesses across the UK, Europe, and the US. We specialise in hiring across every stage of growth, from founding teams to SMB, mid-market, and enterprise, covering Permanent, Fractional, and Advisory roles. Before founding Sauced, I spent a decade in London working in recruitment and scaling software start-ups, this experience shaped both our philosophy and our results. Outside of work, I am happily married and the proud father of two young daughters who are determined, independent, and kind-hearted. I enjoy rugby, golf, and a variety of sports, as well as staying fit and a love for cooking and good food.

A sales and project leader with 10+ years of experience across Europe, the UK, the US, and APAC. I enjoy helping businesses grow by launching new markets, closing meaningful deals, and building strong client relationships. I’m passionate about collaborating with teams, mentoring colleagues, and finding creative, insight-driven ways to solve challenges and deliver results. Mentoring Audience level: Early to Mid careers

Customer Service Manager | Customer Support, Team Leadership | Chair, RACE Colleague Network Group Transport for London

Co-Founder & MD Flourish 💚💙 | Mentor of the Year WISA 2025 | Expert in sales hiring, retention and development

At PPHE Hotel Group, our team has elevated payroll operations to strategic excellence, harmonising processes across Europe's hospitality landscape. Our focus on corporate governance and benefits administration has reinforced the company's commitment to performance management, ensuring a seamless integration of rewards systems that align with our organisational goals. As a Director of Pay and Reward, the journey has been both challenging and rewarding, marked by a series of successful system implementations and compliance projects. Contributing to The Chartered Institute of Payroll Professionals (CIPP) as a Non Executive Director, we've shaped policies that affect industry standards, advocating for innovation and ethical practices. My role as a mentor for the Global Payroll Association (GPA) allows me to share insights and foster growth among upcoming professionals, ensuring the perpetuation of knowledge and expertise within the payroll field. Together, we're crafting a future for payroll that is both visionary and grounded in practical excellence.

A start-up founder with two previous exits who has regularly worked with top tier banks and cutting edge FinTech firms appearing on the “Top 10 to watch” lists and recently named as one of the “Top 100 Female Entrepreneurs to Watch” by The Telegraph and NatWest. As well as having nearly 20 years’ investment and corporate banking experience managing large-scale, global transformation programmes for UBS, Barclays, BNP Paribas and Lloyds, she is a strategic trouble shooter who is passionate about change and sustainable growth using data and technology. Karen holds an MBA and started her career in the Canadian chemical engineering industry before moving to the UK to take advantage of the dot.com wave where she was fundamental in building a tech business that listed on AIM. ELEMENTARYb is her third start-up adventure!

Multi-award winning FD/ business owner/mentor/business consultant/business awards judge

Fractional C-Suite Services | Helping Businesses Effectively Harness the Power of People to Accelerate Growth & Profits. | Scale-Up & Exit Experience | B2B & B2C | Recognised Menopause PRO

Senior sales operations professional with 15+ years of experience at major international technology and logistics enterprises. Combine process orientation and stellar communication skills to drive revenue performance within a $340mm annual sales pipeline. Generate automated and efficient process improvement solutions that deliver results, such as a 75% acceleration in contract lead time. Provide the necessary tools and support to enable revenue performance in 600+ person sales organizations across 200+ countries.

Finance professional with 20+ years of international experience in financial planning and analysis (FP&A) and operational finance, with a proven ability to drive strategic decision-making through financial insights, forecasting, and budgeting. Expertise includes evaluating growth opportunities, leading acquisitions, and implementing governance and risk management frameworks. Known for improving operational efficiency and delivering strong financial outcomes across the MEAA region. President of Women of Worley, mental health ambassador, and advocate for financial wellbeing, with a focus on empowering individuals and fostering diversity in the workplace. Recognized as a Global Power Leader in Finance and co-author of a published work, combining strategic vision, leadership, and a results-driven mindset to create meaningful impact.

Sales Director @ IGEL| Healthcare & Life Sciences | NHS Partnerships in Digital Health | NHS Clinical Entrepreneur | TEDxNHS Speaker

Innovation & Growth Director - Connecting people, technology & solutions to drive digital change | Advisor – Consulting on B2B sales | Coach – empowering people to thrive | Specialist in Learning Technologies

Experienced senior project manager with high EQ. Successfully transitioning industries from Agency to Tech and keen to share knowledge for early to mid careers.

Managing Partner, Financial Planning. Fellow, Chartered & Certified STEP Advanced Certificate Advising Family Business, UHNW Specialist, Northern Power List, Spears500 & Citywealth Leaders List 2025 Recommended

Strategic Alliances @ Capgemini | Driving Business growth and innovation via strategic partnerships / Partner Ecosystem Leader

Chief Innovation & Transformation Leader | P&L Owner | Driving Growth, Digital Change & Customer Impact

Working in Private Equity Backed & VC Stage Organisations in the Technology & Life Sciences Industries. A highly accomplished Chief Financial Officer with over a decade of board-level leadership in finance and operations across private equity backed, venture capital stage, public listed, and owner-managed businesses. A proven track record of scaling international businesses and driving transformational growth, alongside raising tens of £m in equity and debt, executing on strategic M&A deals, and delivering substantial revenue and EBITDA growth. Expertise spanning strategic planning, operational efficiency, corporate finance, and international scale-up operations, with a proven track record in manufacturing, R&D services, and distribution. A hands-on approach and a commitment to excellence, thriving in high-pressure environments, creating strategic value and delivering results for investors and business leaders alike.

Professional Trainer Candidate Experience & Inclusion Advocate. My clients win industry-leading awards for recruitment services and candidate experience; I help them earn them. I enable recruitment agencies, employers, and in-house talent teams hire for skill and potential by strengthening skills-based attraction and assessment, bias-aware interviewing, and accessible, human-centred hiring processes, delivered through practical training, eLearning, audits, and advisory support. My vibe? Strengthening recruitment processes, not ticking boxes or chasing quotas. Building hiring strategies that work, commercially and ethically, especially in a world where AI and automation make the human touch more valuable than ever. If you’re a recruitment agency and you’re feeling pressure to prove your capability, stand out in pitches, improve candidate experience, and make more placements, I can help you build credible, practical solutions clients trust. If you’re an employer and you want hiring that is consistent and fair, stronger shortlists, better attraction, and recruiters and hiring managers who make evidence-led decisions, I can help you connect talent strategy to skills and build a process that holds up under scrutiny. How I help: 🏅 Design training, audits, and guidance people actually use 🏅 Remove friction and bias that lose great candidates in clunky or inaccessible processes 🏅 Strengthen shortlists, improve CV-to-interview ratios, and support better hiring decisions 🏅 Boost recruitment marketing performance and improve advert response 🏅 Develop stronger pitches, proposals, and retained propositions 🏅 Build capability across everyone involved in hiring 🏅 Improve candidate experience, strengthen EVP, and protect reputation If you want a commercial and human approach from someone who understands recruitment and knows how to build a skills-based, bias-aware hiring strategy, let’s talk.

I am a generalist marketer and product strategist with a keen interest in technology, the HR/payroll industry, and employee financial wellbeing. I was the first employee of payroll tech start-up PayDashboard in 2015, successfully growing the business to acquisition by FTSE100 company Experian in May 2022. I was part of the management team in the M&A process, pitching to senior Directors of interested businesses, and was ultimately retained by Experian as a key member of staff to embed the product and team into our new home. I have experience building a marketing function and team from scratch and on lean budgets, working collaboratively with sales to drive demand generation, lead nurturing, account targeting and revenue growth, and working with customer success teams to successfully onboard, engage, and upsell to customers. I have more recently taken a more strategic role at the juncture of strategy, product, marketing and sales - leaning on my marketing and analytical skills to translate business strategy into an executable Go To Market plan, influencing product roadmaps to define and build features that are highly desirable to potential clients or capitalising on product USPs to secure market position and cement competitor differentiation.

Commercial & Revenue Growth Leader | Specialist Lending | Intermediary Strategy | Culture Transformation | High-Performance Sales Management & Leadership | Board Member BDLA

Experienced Customer, People and Delivery Focused Leader of Technology and Business/Digital Transformation | Passionate Leader/ Mentor & diversity advocate

FinTech CFO | Scaling High-Growth Investor-Backed Technology Businesses | Board Member | Speaker | Accounting Tech | SaaS

First and foremost I am an experienced Chief Commercial Officer who leads marketing, sales and technology teams. I co-founded Mighty Atoms in 2023 to help businesses access experienced marketing and sales talent in a flexible, fractional way because, as a practitioner myself, I know what it takes to develop marketing and sales strategies for business growth. I lead a team of experienced fractional Marketing/Sales Directors who help clients grow their business, optimise their sales and marketing strategy, automate workflows and enhance customer loyalty. I am passionate about creating value for customers, driving innovation, and transforming businesses with technology. Experienced strategic leader in the Professional Services, FMCG and Financial sectors with a proven track record in Sales and Marketing, Data, Insight, Digital and Technology. Experienced in driving innovation and transformation for business growth. - Business Development: marketing and sales funnel optimisation, product and technology development and driving profitability. - Team Leadership: Expertise in running business units and motivating teams to deliver strategic business objectives.

Growth Expert | Leader, Advisor & Connector | 20 yrs developing high performing teams | B2C + B2B Tech | Revenue Driver | Transformation | Diversity of Thought Champion | From Fashion ​> Fintech

LLoyd is passionate about enabling more Females to enter the Tech Sales space sharing knowledge and advice as CCC Founding Partner. He is Founder at Sauced partners, working with founders, CEOs, and VC firms to scale revenue teams for tech and SaaS businesses across the UK, Europe, and the US. We specialise in hiring across every stage of growth, from founding teams to SMB, mid-market, and enterprise, covering Permanent, Fractional, and Advisory roles. Before founding Sauced, I spent a decade in London working in recruitment and scaling software start-ups, this experience shaped both our philosophy and our results. Outside of work, I am happily married and the proud father of two young daughters who are determined, independent, and kind-hearted. I enjoy rugby, golf, and a variety of sports, as well as staying fit and a love for cooking and good food.