Laura Hughes
Mentor - Senior Product Marketer & Head of Verifications Data Experian
I am a generalist marketer and product strategist with a keen interest in technology, the HR/payroll industry, and employee financial wellbeing. I was the first employee of payroll tech start-up PayDashboard in 2015, successfully growing the business to acquisition by FTSE100 company Experian in May 2022. I was part of the management team in the M&A process, pitching to senior Directors of interested businesses, and was ultimately retained by Experian as a key member of staff to embed the product and team into our new home. I have experience building a marketing function and team from scratch and on lean budgets, working collaboratively with sales to drive demand generation, lead nurturing, account targeting and revenue growth, and working with customer success teams to successfully onboard, engage, and upsell to customers. I have more recently taken a more strategic role at the juncture of strategy, product, marketing and sales - leaning on my marketing and analytical skills to translate business strategy into an executable Go To Market plan, influencing product roadmaps to define and build features that are highly desirable to potential clients or capitalising on product USPs to secure market position and cement competitor differentiation.
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